October 4, 2019 , Auburn Hills, Mich. - A decade strong, Ram Truck is celebrating the 10-year anniversary of becoming a stand-alone brand with the launch of the “Power of Innovation,” a multimedia campaign that showcases the brand’s decade-long and ongoing commitment to building the industry’s most innovative and award-winning trucks.

The campaign includes three new broadcast videos, all-new digital content that can be viewed on the Ram brand’s digital and social media channels, including RamTrucks.com, YouTube, Facebook, Instagram and Twitter, as well as new content featured on the Ram brand’s social series #RamDoesThat.

"Power of Innovation marks the 10-year anniversary of Ram as a stand-alone truck brand, created with a distinct DNA and a commitment to building the best trucks for our customers," said Marissa Hunter, Head of Marketing, FCA – North America. “This campaign brings to life the innovations that Ram has made in those 10 short years and honors the brand values that we share with our fans. As we look to the future, hard work, integrity, innovation and dedication to service will continue to guide our decisions and sit at the core of our marketing efforts.”

Launching with a one-minute video called “Power of Innovation,” which made its debut this past September at the State Fair of Texas, the spot speaks to how Ram Truck chose to reinvent itself as a stand-alone brand, dedicate itself to truck customers, go on to gain recognition from its peers and in just 10 short years went on to reimagine, redesign and rebuild groundbreaking trucks from the ground up, and continue to write the future and lead the way in innovation, durability, technology and efficiency.https://www.youtube.com/watch?v=fayq7Tv0RKM#action=share